Day by day, the number of people who are using their mobile to make buying decisions through searches and mobile applications is increasing. With mobile browsing, people can directly access local details about companies, check for user testimonials and reviews of service providers, as well as check out local deals for things they’re searching for. Compared to other countries, location based services are not yet large in India in terms of the adoption, however that is gradually varying with the proliferation of smartphones and Mobile Internet in the country. Currently, you will notice that Indians are mostly using Foursquare and Facebook to check-in. Here is a great news for Indian people as they can now get SMS of local deals in their Mobile. Catch hold of the new check-in service Hoppr, which works on all mobile devices and platforms.
A 50:50 JV between Bharti Enterprises and Softbank corp. is Bharti Softbank (BSB) which has recently partnered with Gurgaon (India) based mobile start-up firm Y2CF Digital Media Pvt. Ltd. (Y2CF) to launch a mobile device-agnostic location based service under the brand name Hoppr. BSB plans to actively participate in the growth of mobile internet in India with a spotlight on social media, gaming and commerce. Y2CF is a rising team of above 90 professionals from the fields of technology, telecom, analytics, online, operations & sales. For the Hoppr service, Y2CF has already tied up with top mobile service providers including Reliance, Airtel, Idea, Aircel, Vodafone and Tata Docomo.
Mobile location based services are likely to play a key role with India’s mobile subscriber base which blowing up to above 900 million, and mobiles getting hugely well-known with Indians. Initially, the Hoppr service will cover more than 3000 retail outlets/locations situated in major cities of India – Mumbai, Delhi, Kolkata and Bengaluru. The service provides customers with rewards and unique services on the go, whereas its procedure remains wholly offline. The service works using short messaging or SMS as its medium in order to give consumers with details to explore offers, rewards, brands and merchants existing in their neighborhood. The use of the easiest method of communication makes the use of this service potential for everybody with a mobile phone flouting barriers like applications, smartphones and also GPRS.
How it works?
Registration with your mobile number is the first step to avail this service. No lengthy process – just send a short code SMS from your mobile phone. Simply type ‘hop’ and SMS it to 56660 to register as a user on Hoppr. After registration is complete, you will get the facilities and services offered and even check-in to the service anytime, anywhere to acquire rewards and get unique offers on products and services nearby. For instance, if you are at a Cafe Coffee Day, you have to only send the name of the place by SMS to 56660 such as SMS abc to 56660. Hoppr allows you to explore and checkin to places nearby, and share your checkins with your friends on Facebook. As well, you will discover remarkable offers at several places around you for which you can download coupons straight on your handset. Compete with other hopprs in order to be on the top of the leaderboards by gathering points for your checkins. These points can be redeemed to receive real life rewards.
Moreover, the company is planning to soon publish their first mobile application for Android devices. The app wants to make check-ins more amusing with loyalty rewards and other outstanding services. Overall, the service has a great potential and it has a good opportunity of becoming famous amongst Indian mobile users, being a device & carrier agnostic service.
- Get short message or SMS of local deals in your cell phone
- Obtain rewards, coupons and incentives for shopping offline
- Tied up with 6 India’s top telcos
- Service can be used on any smartphone
- Process is very easy and simple to follow
- Earn points on checkin to places and adding places
- Points could be redeemed to get real life rewards
- Service is available in limited cities only right now